JNPR conceptualized The Glass Recycling Company’s Annual Green Dialogues in 2014. The TGRC Green Dialogues continue to drive awareness and conversations around glass recycling in South Africa. The events have also aided in strengthening relationships with media and key stakeholders while drawing attention to the successes within the industry and the opportunities to build on the impact.
STRATEGIC PR + EVENT ACTIVATION + INFLUENCER RELATIONS + CONTENT CREATION
JNPR utilised imaginative campaigns and quirky events, partnerships, creative media content, press interviews and thought leadership pieces to create awareness and educate our target audiences.
Annual theme conceptualisation
Event management from concept to execution including all event logistics
Development of an AGM book annually including the design and content creation
Strategic media relations (including inviting of media, securing media coverage and interviews)
Strategic influencer relations – using influencers to drive key conversations on social media platforms
+ Development and creation of social media channels, Facebook now has 26,037 fans primarily through organic posts and organic growth