JNPR assisted Flight Centre to establish and strengthen relationships with media, in order to garner strong mentions in the press for both product offering across their brands as well as CSI activities. JNPR focused on travel and lifestyle media including bloggers. These relationships led to marketing-aligned publicity showcasing Flight Centre’s consumer product offering and their messaging during the contract period.
PR + PROFILING
JNPR utilised media releases, interview opportunities, travel media advisories, thought leadership pieces, listicles in order to change media perceptions which were tracked with a media perception audit.
JNPR achieved an outstanding results over a six month period.
Six month coverage: